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Google can do basically whatever it wants regarding video and web standards . YouTube is the world's most popular video site. Chrome is the world's most popular browser. Android is the world's most popular operating system. Anything Google wants to roll out can immediately have a sizable user base of clients, servers, and content. From there, it's just a matter of getting a few partners to tag along. This is how Google's next-generation AV1 video codec is being rolled out, and next, Google is setting its sights on HDR and 3D audio standards. Protocol's Janko Roettgers has a report on "Project Caviar," Google's plan to take on Dolby and create royalty-free alternatives to its HDR standard (Dolby Vision) and its 3D audio standard (Dolby Atmos). Dolby's old-media business model relies on royalty fees from hardware manufacturers and support from content creators. The company's technology is deeply embedded in movie theaters , Blu-rays, and ...

A journalism antitrust bill targeting Google and Meta advanced out of a Senate committee Thursday after Sens. Amy Klobuchar (D-Minn.) and Ted Cruz (R-Texas) struck a deal . Meanwhile, the National Security Agency (NSA) allegedly gained access to China’s telecommunications network when it hacked the email systems of a prominent public research university there, Chinese state media reported. This is Helicon Valley, detailing all you need to know about tech and cyber news from Capitol Hill to Silicon Valley. Send tips to The Hill’s Rebecca Klar and Ines Kagubare. Did someone forward you this newsletter ? Klobuchar, Cruz deal leads to bill movement A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out of a Senate committee Thursday after Sens. Amy Klobuchar (D-Minn.) and Ted Cruz (R-Texas) struck a deal. The Journalism Competition and Protection Act aim to help...

It’s just not Google’s week… month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said. Is this related to the other Ads Manager issues they’ve reported this month ? We’re not sure. The Tweet is too vague to know what precisely is happening. This sounds familiar. Yesterday, we reported on other outages and “updates” from Google affecting publishers. This new issue could be related, but we’re not sure. Check that out here . Why do we care . The constant outages and issues from Google are getting a little out of hand, don’t you think ? Maybe it seems like a lot because we report on them, but, correct me if I’m wrong , we don’t see this many issues from Facebook or Instagram, or even Microsoft for that matter. Google’s Googleyness here is lacking. CONTACT US . . +92-302-800-4695 MHWORLDPK@GMAIL.COM

As technology advances and more people move to use the internet for their shopping needs, businesses need to ensure they have a strong online presence. That’s where digital marketing comes in it encompasses all aspects of marketing a business digitally, from search engine optimization to social media marketing to email marketing. Here are the most searched digital marketing services: 1:) SEO With roughly 135,000 monthly searches, “SEO”  is the most popular digital marketing service according to Google data. Search engine optimization (SEO) is the process of optimizing a website for Google’s search algorithm so that it appears higher in search results. This can be accomplished through on-site optimization (like creating keyword-rich content and improving site speed) and off-site optimization (like building links from other websites). There are over 200 google ranking factors, so SEO is a complex and ever-changing process. 2:) Web Design With about 60,500 monthly searches, “we...

As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources. And while there’s no way to ever fully guarantee a strategy will work, there are some steps you can take to help ensure you obtain a return on your investment. Here, the members of the Young Entrepreneur Council share their insights on those steps and explain why they find them so beneficial. Young Entrepreneur Council members offer their digital marketing insights . 1. Incorporate Affiliate Marketing Affiliate marketers can be a great option to guarantee ROI for digital marketing campaigns. Many digital marketers will only charge for “conversions” rather than “traffic.” Conversion is typically defined as someone who completes a contact form on the websi...