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Google can do basically whatever it wants regarding video and web standards . YouTube is the world's most popular video site. Chrome is the world's most popular browser. Android is the world's most popular operating system. Anything Google wants to roll out can immediately have a sizable user base of clients, servers, and content. From there, it's just a matter of getting a few partners to tag along. This is how Google's next-generation AV1 video codec is being rolled out, and next, Google is setting its sights on HDR and 3D audio standards. Protocol's Janko Roettgers has a report on "Project Caviar," Google's plan to take on Dolby and create royalty-free alternatives to its HDR standard (Dolby Vision) and its 3D audio standard (Dolby Atmos). Dolby's old-media business model relies on royalty fees from hardware manufacturers and support from content creators. The company's technology is deeply embedded in movie theaters , Blu-rays, and ...

A journalism antitrust bill targeting Google and Meta advanced out of a Senate committee Thursday after Sens. Amy Klobuchar (D-Minn.) and Ted Cruz (R-Texas) struck a deal . Meanwhile, the National Security Agency (NSA) allegedly gained access to China’s telecommunications network when it hacked the email systems of a prominent public research university there, Chinese state media reported. This is Helicon Valley, detailing all you need to know about tech and cyber news from Capitol Hill to Silicon Valley. Send tips to The Hill’s Rebecca Klar and Ines Kagubare. Did someone forward you this newsletter ? Klobuchar, Cruz deal leads to bill movement A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out of a Senate committee Thursday after Sens. Amy Klobuchar (D-Minn.) and Ted Cruz (R-Texas) struck a deal. The Journalism Competition and Protection Act aim to help...

It’s just not Google’s week… month… or year. Today, Google Ads Liason Ginny Marvin just posted to Twitter that they’re currently aware of an internal issue impacting ads serving. Here’s what she said. Is this related to the other Ads Manager issues they’ve reported this month ? We’re not sure. The Tweet is too vague to know what precisely is happening. This sounds familiar. Yesterday, we reported on other outages and “updates” from Google affecting publishers. This new issue could be related, but we’re not sure. Check that out here . Why do we care . The constant outages and issues from Google are getting a little out of hand, don’t you think ? Maybe it seems like a lot because we report on them, but, correct me if I’m wrong , we don’t see this many issues from Facebook or Instagram, or even Microsoft for that matter. Google’s Googleyness here is lacking. CONTACT US . . +92-302-800-4695 MHWORLDPK@GMAIL.COM

As technology advances and more people move to use the internet for their shopping needs, businesses need to ensure they have a strong online presence. That’s where digital marketing comes in it encompasses all aspects of marketing a business digitally, from search engine optimization to social media marketing to email marketing. Here are the most searched digital marketing services: 1:) SEO With roughly 135,000 monthly searches, “SEO”  is the most popular digital marketing service according to Google data. Search engine optimization (SEO) is the process of optimizing a website for Google’s search algorithm so that it appears higher in search results. This can be accomplished through on-site optimization (like creating keyword-rich content and improving site speed) and off-site optimization (like building links from other websites). There are over 200 google ranking factors, so SEO is a complex and ever-changing process. 2:) Web Design With about 60,500 monthly searches, “we...

As with many aspects of business, implementing a new digital marketing strategy can sometimes feel like a risky endeavor. When you’re new or have limited experience in business ownership, testing out new tactics and investing money in projects and initiatives that may or may not fail can feel like a waste of money and resources. And while there’s no way to ever fully guarantee a strategy will work, there are some steps you can take to help ensure you obtain a return on your investment. Here, the members of the Young Entrepreneur Council share their insights on those steps and explain why they find them so beneficial. Young Entrepreneur Council members offer their digital marketing insights . 1. Incorporate Affiliate Marketing Affiliate marketers can be a great option to guarantee ROI for digital marketing campaigns. Many digital marketers will only charge for “conversions” rather than “traffic.” Conversion is typically defined as someone who completes a contact form on the websi...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Whether you are new to digital or an experienced professional, digital marketing is always evolving. Digital marketing now accounts for 56% of marketing budgets, and this number will likely continue to grow. Data from LinkedIn shows that digital marketing skills are among the most in-demand . However, digital marketing roles also have the largest skill gaps. Here are 17 ways to grow your digital marketing skills to maintain relevance in 2023 and beyond: 1. Curate your social media feeds. I have many social media and digital marketing thought leaders on my social networks. This ensures that my news feeds on these channels are full of news, insights, and tips on digital marketing. I often learn about breaking news from a friend who heard it first. Curate the accounts you follow on social media to get digital marketing insights right in yo...

CEO of Idea Grove, a unified PR, and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are planning to enter foreign markets , there are many things you need to understand. Even one wrong move can make it difficult for you to reach international clients with your goods or services. But what should you avoid from a positioning perspective ? And what are the most common mistakes you must never make ? Here are five SEO mistakes to avoid when going international. Optimizing For Only Google Companies with U.S. Campaigns usually optimize for Google, as it dominates the American search market. But there are countries where Google is not the most preferred or popular search engine. For example, in China, Baidu dominates, while Naver is the leader in South Korea. Depending on which foreign market you are targeting, optimize for the appropriate search engine popular in the country. Ignoring Local Competition Beware of the comp...

Today’s Ask An SEO question comes from Kate. She asks : Hi Experts , I’m a newbie in SEO and am fighting with self-doubt about whether it’s a female-friendly field or not? I read a lot of brilliant men in SEO, but what about women? I’m into technical SEO but worry that people wouldn’t take into account me as a tech SEO specialist. How can I avoid this imposter syndrome ? Thank you in advance ! Kate is not alone. Imposter syndrome is unfortunately rife . A KMPG study found that 75% of women have experienced feelings of inadequacy and self-doubt at certain points in their careers. Here’s another hard truth : SEO is a male-dominated industry. A 2020 State of SEO survey highlighted the gender gap in SEO, where men outnumber women by 2-to-1 . But times are changing. We’re seeing more women breaking the glass ceiling, finding their voices, creating a seat at the table, and stirring up change everywhere. But how do you go about overcoming the negative voice in your head and gender...

30-second summary: From my experience, every SEO has struggled to get buy-in on a recommendation at some point An SEO job has changed a lot in a decade . Now, prioritization is mandatory for success To have proper prioritization in your roadmap, you need a framework that builds in opportunity analysis, discovery, and measurement It can be challenging to win-over stakeholders because there is skepticism against advertisers—and SEOs can have competing interests if we don’t get early buy-in and speak in terms of business KPIs rather than SEO KPIs The SEO Strategy Flywheel outlined below is your ticket to unlocking SEO roadmaps that get implemented In today’s SEO industry, human challenges far exceed technical challenges. Our job as SEOs has evolved dramatically in the last 10 years. To show the value a decade ago, SEOs manually audited sites and created a laundry list of SEO action items to fix . Prioritization wasn’t imperative to success because marketing teams were limi...